Indian Media consists of several different types of communications: television, radio, cinema, newspapers, magazines, and Internet-based Web sites/portals. Indian media was active since the late 18th century, with print media starting in 1780, radio broadcasting initiated in 1927 and the screening of Augusty and Louis Lumière moving pictures in Bombay initiated during the July of 1895. Print has had a golden past. It is print that has given words to the world. Evolution of the society as well as of the world has only begun with print.

 

For about 600 years printing has been the basic tool of mass communication, storing and dissemination of information and knowledge. It is among the oldest and largest media of the world. Media in India has been free and independent throughout most of its history, even before establishment of Indian empire by Ashoka the Great, on the foundation of righteousness, openness, morality and spirituality.After Independence, the Indian media had evolved, realigned and reinvented itself to a large extent, and now-a-days you can see a clear division between commercial and aesthetic expressions of our Media Giants, sometimes arbitrary. Modern mass communication media is poles apart, relative to any aesthetic feeling: vulgarity and arrogance nullify any hypothesis of meaning. Aesthetics is the more powerful answer to violence of modern mass communication. Today’s mass communication media seems to elude every determination, exposing its message to all possible variants, it finishes to abolish it. Goal of mass communication is always the unbiased dissipation of any content, and the World Wide Web is no exception, and surely is the most efficient media tool.

 

From about the second half of the last century, electronic media has somewhat taken over the mass media world by a storm. It’s also very interesting to observe how the old media are becoming more and more permeable to blogs and D.I.Y. information. This phenomenon is not due to a fascination in more democratic information sources. On the contrary – the pressure is rising due to the growth of the eyes (cameras and new digital devices) that are watching the same events that mainstream media are reporting to us: The possibility of being uncovered are too many and broadcast journalists are forced to tell the truth or at least a plausible version of it. As a consequence, blogs have become the major source of news and information about many global affairs. We also have to consider that bloggers are often the only real journalists, as they at their own risk provide independent news in countries where the mainstream media is censored, biased or under control.

 

But despite this evolution, print media has not lost its sheen and its social relevance. Print has not only helped us in preserving our culture but has actually helped us to know our roots and given us a Blueprint of our Heritage.

 

 

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